Account-Based Marketing (Abm) Step By Step

Account-Based Marketing (Abm) Step By Step
Published 5/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Learn Account-Based Marketing strategy, high-value account targeting, personalized campaigns, and sales alignment
What you’ll learn

Build and implement a complete Account-Based Marketing strategy
Identify and prioritize high-value accounts using intent data

Develop personalized multi-channel ABM campaigns that convert

Align marketing and sales teams to drive measurable ABM success

Requirements

No prior ABM experience needed. Ideal for beginners and professionals eager to learn strategic marketing

Description

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Introduction To Account-Based Marketing (ABM) (1)

Lecture 3 Introduction To Account-Based Marketing (ABM) (2)

Lecture 4 Our Use Case – TechSolutions Inc

Section 2: Step 1 – Defining Your ABM Strategy
Lecture 5 Step 1 – Defining Your ABM Strategy (1)
Lecture 6 Step 1 – Defining Your ABM Strategy (2)
Section 3: Step 2 – Building Your Target Account List

Lecture 7 Step 2 – Building Your Target Account List (1)

Lecture 8 Step 2 – Building Your Target Account List (2)

Section 4: Step 3 – Crafting Personalized ABM Campaigns

Lecture 9 Step 3 – Crafting Personalized ABM Campaigns (1)

Lecture 10 Step 3 – Crafting Personalized ABM Campaigns (2)

Section 5: Step 4 – Leveraging Technology & Automation In ABM

Lecture 11 Step 4 – Leveraging Technology & Automation In ABM (1)

Lecture 12 Step 4 – Leveraging Technology & Automation In ABM (2)

Section 6: Step 5: Aligning Sales And Marketing For ABM Success

Lecture 13 Step 5 – Aligning Sales And Marketing For ABM Success (1)

Lecture 14 Step 5 – Aligning Sales And Marketing For ABM Success (2)

Section 7: Step 6 – Measuring & Optimizing ABM Campaigns

Lecture 15 Step 6 – Measuring & Optimizing ABM Campaigns (1)

Lecture 16 Step 6 – Measuring & Optimizing ABM Campaigns (2)

Section 8: Step 7 – Advanced ABM Strategies & Future Trends

Lecture 17 Step 7 – Advanced ABM Strategies & Future Trends (1)

Lecture 18 Step 7 – Advanced ABM Strategies & Future Trends (2)

Section 9: Conclusion

Lecture 19 Conclusion

This course is designed for B2B marketers, sales professionals, marketing managers, business developers, and entrepreneurs looking to engage high-value accounts through personalized, data-driven strategies. It’s ideal for anyone interested in replacing broad lead generation tactics with focused, measurable ABM campaigns that align teams and deliver business results.