Building A Digital Business Strategy

Building A Digital Business Strategy
Last updated 12/2015
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz

Learn to develop and align digital business strategies for products, marketing and operations.

What you’ll learn
Lead their company in defining an integrated digital business strategy
Requirements
No materials or software are required.
Description
Overview

Section 1: Course Overview

Lecture 1 Course Overview

Section 2: Strategic Building Blocks

Lecture 2 Introduction to Strategic Building Blocks

Lecture 3 Business and Technical Drivers

Lecture 4 Digital Disruption vs Digital Leadership

Lecture 5 Visionary Customers

Lecture 6 Digital Ecosystems

Lecture 7 Transformational Discovery

Section 3: Digital Core

Lecture 8 Introduction to the Digital Core

Lecture 9 Products

Lecture 10 Customer Journey and Marketing

Lecture 11 Operational Systems

Section 4: Digital Leadership Competencies

Lecture 12 Introduction to Digital Leadership Competencies

Lecture 13 Customer Insight

Lecture 14 Technology Insight

Lecture 15 Data & Analytics

Lecture 16 Continual Innovation

Lecture 17 Digital Culture

Section 5: Digital Transformation Phases

Lecture 18 Transformation Program Introduction

Section 6: Summary

Lecture 19 Summary