Business Strategy Development: The Art Of Differentiation

Last updated 1/2020
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz

Learn 3 key business strategy tools. Improve your business innovation skills and drive profitable business development.
What you’ll learn
Find ways to stand out from your competitors by differentiating better than them
Play to your strengths and confidently identify the areas that will grow your business
Practice 3 strategic tools to strengthen your business strategy
Avoid common mistakes & learn how top companies have successfully differentiated themselves
Increase your value – shape a strategy to attract customers that truly value you
Business Analysis: Fix potential disablers that could be hurting your business development
Requirements
An interest in business development and strategy
For entrepreneurs, business analysts, consultants and marketers who want to grow successful business development
Description
3 Downloadable Tools for Business Strategy to help you assess and build your differentiation and business strategyActivities + Quizzes to put your knowledge into action immediately
Overview

Section 1: Introduction to Business Strategy & Differentiation
Lecture 1 Which Company Would You Invest In?

Lecture 2 What is Differentiation?

Lecture 3 Why is it Critical?

Lecture 4 Maximize Your Value and Compete on Your Own Terms

Lecture 5 Disruptive Technologies and External Factors

Lecture 6 How to Spot Good + Bad Growth Early

Section 2: Building Blocks for a Differentiating Business Strategy
Lecture 7 Learn about Customer Benefits

Lecture 8 Learn about Competences and Resources

Lecture 9 Learn about Processes and Systems

Lecture 10 Learn about Core and Non-Core Competences

Section 3: Top 4 Common Mistakes

Lecture 11 Introduction to Things You Should Avoid

Lecture 12 Misconception #1 – Benchmarking

Lecture 13 Misconception #2 – Operational Improvement

Lecture 14 Misconception #3 – Barriers to Entry

Lecture 15 Misconception #4 – External Perspective

Section 4: Tool #1 – Develop Your Differentiation Successfully

Lecture 16 How to identify Core and Non-Core Competences Successfully

Lecture 17 Activity 1 – Learn the Competence Assessment Tool

Lecture 18 How did you do?

Section 5: Tool #2 – Identify Your Current and Potential Differentiators

Lecture 19 How to Identify Current and Potential Differentiators

Lecture 20 Activity 2 – Learn The Differentiator Map

Lecture 21 How did you do?

Section 6: Tool #3 – Diagnose Potential Disablers Before They Cause Harm

Lecture 22 Business Analysis: How to Identify Potential Disablers

Lecture 23 Activity 3 – Learn The Disabler Identification Tool

Lecture 24 How did you do?

Section 7: How to Use Differentiation to Build a Winning Business Strategy
Lecture 25 Introduction to Differentiation and Business Strategy
Lecture 26 A Recommendation About Uniqueness

Lecture 27 How to Use Differentiation Effectively

Lecture 28 Targeting Customers

Lecture 29 Learn the Different Approaches for Small and Large Businesses

Section 8: Conclusion

Lecture 30 Congratulations! Course Completion

If you are an entrepreneur, business analyst, manager, marketer, salesperson, consultant, student,If you want to attract customers who truly value you,If you want to build successful business strategies for long-term growth