Increasingly, business leaders are tasked with developing new products, services, and business models that minimize environmental impact while driving economic growth. It’s a tall order-and a call that is only getting louder.
To achieve this, a broader ecosystem of players-including inventors, executives, customers, investors, activists, and governments-all must play a role. The book outlines how and the extent to which each group can serve as a driver of green growth. Then, Lenox and Chatterji identify where economic incentives currently exist, or could exist with institutional change, and ultimately address the larger question of how far well-coordinated efforts can take us in addressing the current environmental crisis.
Categoria:Business, Management & Leadership, Management – General & Miscellaneous
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