Communicating Change With Impact

Communicating Change With Impact
Published 3/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

A practical guide to making your change messages land, stick, and spark action
What you’ll learn

Explain the strategic importance of communication in change and why it’s a core change deliverable, not just a support function.

Adopt a human-centred mindset for change comms by shifting from broadcasting to meaning-making, logic to emotion, and telling to co-creating.

Identify and segment change audiences based on roles, needs, and impact level to ensure communication is relevant and resonant.

Address both functional and emotional needs in your messaging to build trust and reduce resistance.

Develop a clear, phased communication plan that aligns messages with audience, timing, channels, and senders for maximum impact.

Craft communication that cuts through noise by using hooks, human tone, and scannable design that earns attention.

Create emotionally engaging messages that connect with what people value, using empathy, tone, and storytelling.

Structure communication using layered messaging to ensure clarity without overload, tailoring detail to different audience needs.

Use visual tools and metaphors to simplify complex ideas and help people understand the change journey.

Measure communication effectiveness using practical signals of visibility, understanding, and behaviour change – and adapt based on what you learn.

Requirements

Description

Overview

Section 1: Introduction and overview

Lecture 1 Why change communications matters more than ever

Lecture 2 The change communication mindset

Lecture 3 Mapping your audiences

Lecture 4 What do they really need to hear?

Lecture 5 Creating a communications plan

Lecture 6 Tools, templates and real world examples

Section 2: Phase 1: Hear it – the first phase of our staggered approach to change comms

Lecture 7 Cutting through the noise

Lecture 8 The power of a clear why

Section 3: Feel it – the second phase of our staggered approach to change comms

Lecture 10 Human first communication

Section 4: Understand it – the third phase of our staggered approach to change comms

Lecture 11 Building understanding through layered messaging

Lecture 12 The power of visual thinking

Section 5: Do it – the fourth phase of our staggered approach to change comms

Lecture 13 Turning communications into behaviour

Section 6: Live it – the final phase of our staggered approach to change comms

Lecture 14 Sustaining the conversation

Lecture 15 Measuring the impact of change communications