Complete Seo, Keywords & Content Marketing Guide

Complete Seo, Keywords & Content Marketing Guide
Published 2/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Learn SEO with expert training in keyword research, on-page SEO, technical SEO, and AI-driven strategies.

What you’ll learn

Develop a data-driven SEO strategy aligned with business goals.
Conduct keyword research and optimize content for search engines.

Create SEO-friendly content (blogs, videos, infographics) and distribute it effectively.

Master technical SEO practices, including site audits, mobile optimization, and backlink strategies.

Requirements

Basic familiarity with websites and social media platforms.

No prior SEO or marketing experience required.

A free Google account (for accessing tools like Google Keyword Planner and Search Console).

Description

Overview

Section 1: Introduction to SEO and Digital Marketing

Lecture 1 What is SEO? Evolution and Importance.

Lecture 2 How Search Engines Work: Algorithms and Ranking Factors.

Lecture 3 SEO vs. PPC vs. Social Media: Channel Synergy.

Lecture 4 Latest Google Algorithm Updates

Section 2: SEO Strategy Development
Lecture 5 Goal Setting: Aligning SEO with Business Objectives.

Lecture 6 Competitor Analysis: Tools and Techniques (SEMrush, Ahrefs).

Lecture 7 Technical SEO: Audits, Site Speed, Mobile Optimization.

Lecture 8 On-Page & Off-Page SEO: Content Optimization and Backlink Strategies.

Section 3: Keyword Research & Optimization

Lecture 9 Keyword Intent: Informational, Navigational, Commercial.

Lecture 10 Tools: Google Keyword Planner, AnswerThePublic and More.

Lecture 11 Long-Tail vs. Short-Tail Keywords: Balancing Volume and Competition.

Lecture 12 Keyword Mapping and On-Page Optimization.

Section 4: Content Marketing for SEO

Lecture 13 Content Planning: Aligning with SEO and Audience Needs.

Lecture 14 SEO Writing: Readability, Meta Tags, Internal Linking.

Lecture 15 Distribution: Social Media, Email Marketing, Outreach.

Lecture 16 Content Types: Blogs, Videos, Infographics.

Section 5: Advanced Integration and Trends

Lecture 17 Voice Search and AI in SEO.

Lecture 18 Local and International SEO Strategies.

Lecture 19 Ethical Practices: White-Hat vs. Black-Hat SEO.

Aspiring digital marketers seeking foundational SEO and content marketing skills.,Small business owners wanting to boost organic traffic and visibility.,Content writers/bloggers aiming to rank higher on search engines.,Marketing professionals looking to update their SEO knowledge with modern strategies.