
Copywriting – Writing Copy That Sells
Published 9/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Learn how to write copy that makes your audience take action.
What you’ll learn
What copywriting is
Persuasive words
Copywriting formulas
Difference between B2C and B2B
How to write messages that stir emotions
How to write effective headlines
How to write call-to-actions
How to write effective emails
How to write press release
Requirements
No experience is needed.
Description
Overview
Section 1: Introduction
Lecture 1 Course Preview
Lecture 2 What is copywriting?
Section 2: Persuasive words and words that create a sense of urgency
Lecture 4 Persuasive words
Lecture 5 Words that create a sense of urgency
Section 3: Formulas
Lecture 6 Copywriting formula – AIDA
Lecture 7 Copywriting formula – PAS
Section 4: B2C and B2B
Lecture 8 What is B2C and B2B? B2C and B2B writing and differences between them
Section 5: Emotional copywriting
Lecture 9 How to stir emotions?
Section 6: Headlines
Lecture 10 Tips to write effective headlines and mistakes to avoid
Section 7: Call-To-Action
Lecture 11 What is call-to-action and tips to write call-to-actions
Section 8: Email
Lecture 12 How to write effective emails
Section 9: Press Release
Lecture 13 How to write press release
People who want to learn what copywriting is,People who want to improve their copywriting skills,Small business owners who want to increase their sales

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