In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Persuasion:Why it’s essential to embrace persuasion in marketing Why unethical persuasion will kill your business What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy!
Who this book is for:Business owners and managers Marketers Entrepreneurs Anyone who wants more customers Additional resources included in Customer Persuasion to help you get more customers:
Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Persuasion workbook A checklist for each Stage of the model Originally published as "Customer Manipulation"
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