Digital-First Marketing Management Professional Certificate

Digital-First Marketing Management Professional Certificate
Published 5/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

How to analyse a dynamic marketing environment, identifying the opportunities and challenges that can impact a strategy
What you’ll learn

Analyse the marketing environment & identify opportunities and challenges for a business.

Segment markets effectively, target the right customers, and position products successfully.

Understand consumer behaviour and the key steps in the customer decision-making process.

Develop comprehensive marketing strategies and make informed pricing decisions for products/services.

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description

Overview

Section 1: Introduction

Lecture 1 Introduction to Marketing Management

Lecture 2 Introduction to Marketing Management

Section 2: Marketing Management

Lecture 3 Marketing Environment Analysis

Lecture 4 Market Segmentation, Targeting, and Positioning

Lecture 5 Consumer Behaviour and Decision-Making Process

Lecture 6 Marketing Strategy Development
Lecture 7 Strategy Formulation
Lecture 8 Pricing Strategies and Pricing Decisions

Lecture 9 Integrated Marketing Communications (IMC)

Lecture 10 Exploring Beyond the Course

Lecture 11 Unlock Your Potential in Marketing Management

This course is ideal for aspiring marketing professionals, business students, entrepreneurs, small business owners, and anyone looking to understand the core principles of marketing management. If you want to learn how to analyse markets, understand customers, develop effective strategies, and make key marketing decisions, this course is for you.