Diploma In Hospitality Marketing Cpd Accredited

Diploma In Hospitality Marketing – Cpd Accredited
Published 5/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Hospitality marketing to lead in hotel management and hospitality management, creating luxury guest experiences

What you’ll learn

Understand the fundamentals of hospitality marketing.

Identify guest preferences and segment your audience effectively.

Develop a strong marketing strategy tailored for hospitality.
Leverage digital marketing, social media, and OTAs for growth.

Build a powerful brand and manage your online reputation.

Apply revenue management techniques to maximise profits.

Create unforgettable guest experiences to boost loyalty.

Use data analytics for personalised marketing.

Stay ahead with emerging trends and innovations.

Handle crises and execute recovery marketing strategies.

Requirements

No prior marketing experience needed – perfect for beginners or pros. Just bring internet access and a passion for hospitality success.

Description

Overview

Section 1: Introduction

Lecture 1 Course Intro Video

Section 2: Welcome to Hospitality Marketing

Lecture 2 What is Hospitality Marketing?

Lecture 3 The Hospitality Industry Landscape

Lecture 4 The Role of Marketing in Hospitality

Section 3: Understand Your Guests

Lecture 5 What Drives Guest Decisions?

Lecture 6 Segment Your Audience

Lecture 7 Build Guest Relationships

Section 4: Craft Your Hospital Marketing Strategy
Lecture 8 Market Research Essentials

Lecture 9 Create a Winning Marketing Plan

Lecture 10 The Marketing Mix in Hospitality

Section 5: Digital Marketing for Hospitality

Lecture 11 Build a Stellar Online Presence

Lecture 12 Social Media Magic

Lecture 13 Master Online Travel Agencies

Lecture 14 Email Marketing

Section 6: Branding and Reputation Management

Lecture 15 Create a Memorable Brand

Lecture 16 Manage Your Online Reputation

Lecture 17 Storytelling for Hospitality

Section 7: Practice Test

Lecture 18 Introduction to Revenue Management in Hospitality

Lecture 19 Dynamic Pricing and Promotions

Lecture 20 Upselling and Cross-Selling

Section 9: Create Unforgettable Guest Experiences

Lecture 21 Design Memorable Experiences

Lecture 22 Loyalty Programs That Work

Section 10: Data-Driven Marketing and Analytics

Lecture 24 The Power of Data in Hospitality

Lecture 25 Tools for Data Analysis

Lecture 26 Personalisation Through Data

Section 11: Emerging Trends and Innovations in Hospitality

Lecture 27 Technology in Hospitality

Lecture 28 Sustainability and Eco-Tourism

Lecture 29 The Rise of Influencer Marketing

Section 12: Crisis Management and Recovery

Lecture 30 Handling Crises in Hospitality

Lecture 31 Post-Crisis Recovery Marketing

Section 13: Final Practice Test

Section 14: Bonus Section

Lecture 32 Additional Resources