DIY Brand Strategy Workshop
Instructor: Kiki Bhaur
Build a profitable, standout brand with a comprehensive strategy and action plan.
What you’ll learn
- How to set clear, measurable brand goals for long-term success
- How to create a clear, comprehensive brand strategy that sets your brands structure.
- How to identify, understand and define your target audience
- How to identify and analyse the competitive landscape
- How to position your brand to differentiate from competitors
- How to formulate brand messaging that resonates
- How to craft a unique value proposition that clearly communicates the benefits of your brand
- How to pitch your brand in 30 seconds
- How to research and analyse your market properly and figure out insights
- How to develop an action plan roadmap for the next 12-24 months
- How to adapt your brand strategy as your business grows
- How to build a profitable, standout and impactful brand, while having fun
Requirements
- Real passion + effort to building your brand (not just a "side hustle")
- Willingness to learn and apply new strategies
- A clear business service or product – this course is not suitable if you’re still in the "idea stage" of your business.
- You have the time to do the work to put together a brand strategy + take the action
Description
You’ll also have access to DIY research, messaging, pitching, and customer journey exercise guides, as well as a lifetime access to the digital workbook.
Who this course is for:
