Enterprise Digital Marketing
Published 3/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Enhance the marketing value of the brand
What you’ll learn
How to deal with the challenges brought by the diversification of marketing channels
How to land precision marketing easily
How to make every second of consumers’ attention can leave a deeper brand impression
How to allocate the budget to each channel to bring more GMV, better improve ROI
Requirements
Description
Overview
Section 1: Enterprise digital marketing: New trend of digital marketing
Lecture 1 Data-driven Business Growth: Digital Marketing in the Age of Big Data
Lecture 2 Marketing front-end precision, efficient targeting of target customers
Lecture 3 In the post-link era, create a new closed loop for IP conversion
Section 2: Enterprise digital marketing: Data-driven precision marketing model
Lecture 4 Make your brand visible with precision marketing
Lecture 6 With the help of individual data and population package data
Lecture 7 The right way to grab a position in the market: RTB
Lecture 8 The right way to grab a position in the market: PDB
Lecture 9 The application of data management platform (DMP)
Lecture 10 Actual talk: precision marketing landing
Section 3: Enterprise digital marketing: Data-driven post-link marketing model
Lecture 11 With the help of "post-link marketing" data, seek stock market growth
Lecture 12 How to capture data on post-link Marketing’s own contacts
Lecture 13 The three core elements of "backlink marketing" ：Bait
Lecture 14 The three core elements of "post-link marketing" : Contact Points
Lecture 15 Three core elements of "post-link marketing" : Rules
Lecture 16 Mark the implementation process of "post-link marketing"
Lecture 17 The person who identifies the implementation process of "post-link marketing"
Lecture 18 The application of the implementation process of "post-link marketing"
Lecture 19 The classic play of post-link marketing takes you on the "way to break through"
Section 4: Enterprise digital marketing: Evaluating the effectiveness of digital marketing
Lecture 20 Internet traffic era, how to achieve traffic tracking step by step?
Lecture 21 Traffic channel evaluation, you need to look at these indicators!
Lecture 22 Do a good job of brand contact points, save tens of millions of promotion costs
Lecture 23 Funnel analysis, an essential tool to quickly increase conversion rates
