Google Analytics 4 (Ga4): Become A Web Analytics Specialist!
Last updated 5/2024
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery
What you’ll learn
The fundamentals of web analytics, including its principles and objectives
The importance of Key Performance Indicators, and how to track them
Mastery of your website’s Google Analytics 4 setup
Ability to craft an intuitive Google Analytics 4 interface
Setting up Google Tag Manager to track custom events and conversions
Effective data analysis through segmentation and filtering
Navigating standard reports and custom reports in Google Analytics 4
Advanced analysis with GA4 Exploration
Expert setting of the e-commerce block
Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console
Requirements
Basic knowledge of digital marketing is desirable, but not required
It is recommended to have a website to execute the steps taught in this course
Completion of all practical tasks increases the effectiveness of the course
Description
Who this course is for:
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