Innovative Customer Insights for Everyone

Innovative Customer Insights for Everyone
Released: 16/5/2025
Duration: 1h 50m 42s | .MP4 1280×720, 30 fps(r) | AAC, 48000 Hz, 2ch | 248 MB

In this course sales, marketing, support, and product professionals learn how to be significantly more successful by understanding who their customers are and what they need. Join instructor Drew Falkman as he shows you how to recognize which customer insights are the most meaningful to your operations and business. Learn how to measure your efforts around actionable data, build an ICP (ideal customer profile) you can use across the enterprise to craft stronger marketing messages, get better leads, and have higher conversion and retention rates. Drew explains the concepts of TAM (total addressable market), SAM (serviceable addressable market) and SOM (serviceable obtainable market) and how they correspond to your customers and marketing, sales, support, and product efforts.
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