Innovative Pricing Models For It Services In The Digital Era

Innovative Pricing Models For It Services In The Digital Era
Published 1/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Gain practical expertise in IT services pricing with strategies, models and key factors impacting pricing in digital era

What you’ll learn

1. Acquire ‘practical pricing concepts and insights’ that greatly enhance BID win probability

2. Understand how business environment, customer needs, and market dynamics shape the best pricing strategy
4. Gain in-depth knowledge of outcome-based pricing models and their significance, especially in the Digital Era

5. Develop an in-depth understanding of ‘key factors’ influencing efforts and pricing in every digital technology solution

6. Gain clarity on the ideal pricing models for Agile engagements, with strong justification for their suitability.

7. Discover the leading strategies for effectively pricing intellectual properties

Requirements

Recommended Experience: At least 5 years in the IT services industry for optimal benefit.

Customer Interaction: Prior experience interacting with customers is beneficial for better relatability but not mandatory.
Requirements: A mobile device or PC with internet access

Tools: No specific tools or software required

Description

Overview

Section 1: Welcome to the course

Lecture 1 Brief profile of the faculty

Lecture 2 Course structure and coverage

Section 2: Pricing innovation: An interesting real-world case study

Lecture 3 An interesting real-world case study on innovative pricing

Section 3: Section-1: Key concepts of pricing

Lecture 4 1.1 True relationship between Price, Cost and Margin

Lecture 5 1.2 Low price Vs Premium price

Lecture 6 1.3 Factors considered in determining the ‘Rate card’

Lecture 7 1.4 Factors considered for computing the ‘Final price’

Lecture 8 1.5 Customer engagement maturity levels

Section 4: Section-2: Key pricing strategies

Lecture 10 2.1 An introduction to key pricing strategies

Lecture 11 2.2 Strategy-1: Cost based pricing
Lecture 12 2.3 Strategy-2: Competitive pricing
Lecture 13 2.4 Strategy-3: Value based pricing
Lecture 14 2.5 Strategy-4: Price skimming
Lecture 15 2.6 Strategy-5: Penetration pricing
Lecture 16 2.7 Prevalent pricing techniques

Section 5: Section-3: Leading pricing models for IT services

Lecture 17 Introduction to leading pricing models

Lecture 18 Pricing models for different engagement maturity levels

Section 6: Section-3.1: Time and Material pricing model

Lecture 19 3.1.1 Introduction to T&M pricing model

Lecture 20 3.1.2 Billing categories in T&M pricing model

Lecture 21 3.1.3 Advantages and Disadvantages for the customer

Lecture 22 3.1.4 Advantages and disadvantages for the service provider

Lecture 23 3.1.5 Dos and Don’ts for the service provider

Lecture 24 3.1.6 Key best practice in the T&M pricing model

Section 7: Section-3.2: Fixed Price model

Lecture 29 3.2.1 Introduction to Fixed Price model

Lecture 30 3.2.3 Advantages and disadvantages for the service provider

Lecture 31 3.2.4 Dos and Don’ts for the service provider

Lecture 34 3.2.2 Advantages and disadvantages for the customer

Lecture 36 3.2.8 ‘Open book’ system in the Fixed Price model

Section 8: Section-3.3: Usage-based pricing model

Lecture 37 3.3.1 Introduction to Usage-based pricing model

Lecture 38 3.3.2 Implementation of Usage-based pricing model

Lecture 39 3.3.3 Advantages and disadvantages for the customer

Lecture 40 3.3.4 Advantages and disadvantages for the Product vendors

Lecture 41 3.3.5 Dos and Don’ts for the Product vendors

Section 9: Section-3.4: Transaction-based pricing model
Lecture 44 3.4.1 Introduction to Transaction-based pricing model
Lecture 45 3.4.2 Advantages and disadvantages for the customer

Lecture 46 3.4.3 Advantages and disadvantages for the service provider

Lecture 47 3.4.4 Dos and Don’ts for the service provider

Lecture 48 3.4.5 Case study

Section 10: Section-3.5: Unit-Element-based pricing model

Lecture 49 3.5.1 Introduction to the Unit-Element-based pricing model

Lecture 50 3.5.2 Advantages and disadvantages for the customer

Lecture 51 3.5.3 Advantages and disadvantages for the service provider

Lecture 52 3.5.4 Dos and Don’ts for the service provider

Section 11: Section-3.6: Outcome-based pricing model

Lecture 56 3.6.1 What is Outcome-based pricing ?

Lecture 57 3.6.2 Why Outcome-based pricing ?

Lecture 58 3.6.3 Evaluate the suitability of an engagement for Outcome-based pricing

Lecture 59 3.6.4 Payment structure in Outcome-based pricing

Lecture 60 3.6.5 Roles & Responsibilities in Outcome-based engagements

Lecture 61 3.6.6 Categories of Outcome-based engagements

Lecture 62 3.6.7 Category-1: Support & Maintenance Case study

Lecture 63 3.6.8 Category-1: Development Case study

Lecture 64 3.6.9 Category-2: Case study: Save costs for the customer

Lecture 65 3.6.10 Category-2: Scenario-1: Pay X% as a fixed amt and Y% linked to outcome

Lecture 66 3.6.11 Category-2: Scenario-2: Share X% of the actual saved cost

Lecture 67 3.6.12 Category-3: Case study: Improve revenues-profits for the customers

Lecture 68 3.6.13 Category-3: Scenario-1: Pay X% as a fixed amt and Y% of actual revenue

Lecture 69 3.6.14 Category-3: Scenario-2: Share X% of the actual improved revenue

Lecture 70 3.6.15 Real world case study for outcome based pricing model

Section 12: Section-4: Pricing models for Agile projects

Lecture 71 Pricing models suitable for Agile projects

Section 13: Section-5: Pricing in Digital Technology-based engagements

Lecture 72 Pricing complexity in Digital Technology-based engagements

Lecture 73 3.6.15 Category-3: Real world case study for Outcome-based pricing model

Section 14: Section-5.1: Pricing in Mobile technologies

Lecture 74 5.1.1 Recommended pricing models for Mobile engagements

Lecture 75 5.1.2 Key factors impacting the pricing (Factor-1 to Factor-7)

Lecture 76 5.1.3 Key factors impacting the pricing (Factor-8 to Factor-14)

Section 15: Section-5.2: Pricing in Cloud technologies

Lecture 77 5.2.1 Recommended pricing models for Cloud engagements

Lecture 78 5.2.2 Key factors impacting the pricing (Factor-1 to Factor-4)

Lecture 79 5.2.3 Key factors impacting the pricing (Factor-5 to Factor-9)

Section 16: Section-5.3: Pricing in Big data technologies

Lecture 80 5.3.1 Recommended pricing models for Big data engagements

Lecture 81 5.3.2 Key factors impacting the pricing (Factor-1 to Factor-4)

Lecture 82 5.3.3 Key factors impacting the pricing (Factor-5 to Factor-8)

Section 17: Section-5.4: Pricing in Analytics technologies

Lecture 83 5.4.1 Recommended pricing models for Analytics engagements

Lecture 84 5.4.2 Key factors impacting the pricing (Factor-1 to Factor-4)

Lecture 85 5.4.3 Key factors impacting the pricing (Factor-5 to Factor-11)

Section 18: Section-5.5: Pricing in IoT technologies

Lecture 86 5.5.1 Recommended pricing models for IoT engagements

Lecture 87 5.5.2 Key factors impacting the pricing (Factor-1 to Factor-5)

Lecture 88 5.5.3 Key factors impacting the pricing (Factor-6 to Factor-10)

Lecture 89 5.6.1 Recommended pricing models for AI engagements

Lecture 90 5.6.2 Key factors impacting the pricing (Factor-1 to Factor-5)

Lecture 91 5.6.3 Key factors impacting the pricing (Factor-6 to Factor-8)

Lecture 92 5.6.4 Key factors impacting the pricing (Factor-9 to Factor-11)

Section 20: Section-6: Strategies for Intellectual Property pricing

Lecture 93 6.1 Introduction to Intellectual Property (IP) pricing

Lecture 94 6.2 Strategy-1: Cost-based valuation for IPs
Lecture 95 6.3 Strategy-2: income-based valuation for IPs
Lecture 96 6.4 Strategy-3: Market-based valuation for IPs
Section 21: Section-7: Plan of action
Lecture 97 Plan of action
Project Managers / Senior Project Managers,Delivery Managers / Delivery Heads,Program Managers,Sales and Pre-sales consultants,Quality consultants supporting IT services delivery,Anyone keen to gain in-depth knowledge of IT service delivery pricing