Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.
Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making Explains the processes needed to develop, report and analyze business data Describes how to use and apply business analytics software Offers expanded coverage on the value and application of prescriptive analytics Includes a wealth of illustrative exercises that are newly organized by difficulty level Winner of the 2017 Textbook and Academic Authors Association’s (TAA) Most Promising New Textbook Award in the prior edition
Categoria:Business, Economics, Economics – General & Miscellaneous
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