Introduction To Digital Marketing For Beginners
Published 11/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
"Learn SEO, Social Media, Email Marketing, and Content Strategy to Build a Strong Digital Presence"
What you’ll learn
Understand Core Digital Marketing Concepts
Develop Clear Marketing Goals and Strategies
Identify and Target the Right Audience
Utilize Major Digital Marketing Channels
Analyze and Optimize Campaign Performance
Create and Execute an Actionable Digital Marketing Plan
Requirements
Basic Computer Skills
Interest in Marketing or Business
Access to a Computer and Internet
Description
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Module Descriptions
Section 2: Introduction to Digital Marketing
Lecture 3 Definition and importance in today’s business landscape
Lecture 4 Comparison between traditional marketing and digital marketing
Lecture 5 Benefits of digital marketing for businesses
Lecture 6 The Scope of Digital Marketing
Lecture 7 Current digital marketing trends and growth opportunities
Lecture 8 Who Can Benefit from Digital Marketing?
Lecture 9 Freelancers, solopreneurs, and individuals
Lecture 10 Marketers and students looking to expand their skills
Section 3: Core Digital Marketing Channels
Lecture 11 What is SEO and why it’s important
Lecture 12 On-page vs. off-page SEO
Lecture 13 Basic SEO strategies (keyword research, content optimization, backlinks)
Lecture 14 Search Engine Marketing (SEM)
Lecture 15 Paid advertising strategies (Google Ads)
Lecture 16 Introduction to Pay-Per-Click (PPC)
Lecture 17 Social Media Marketing
Lecture 18 How social media helps brands connect with their audience
Lecture 19 Basic social media strategies (organic vs. paid)
Section 4: Email Marketing
Lecture 20 Importance of building an email list
Lecture 21 Email marketing platforms (MailChimp, Constant Contact)
Lecture 22 Creating effective email campaigns (subject lines, segmentation, call-to-action)
Section 5: Content Marketing
Lecture 23 The role of content in digital marketing
Lecture 24 Types of content (blogs, videos, infographics)
Lecture 25 Basics of content strategy and planning
Section 6: Digital Marketing Strategy
Lecture 26 Building a Digital Marketing Strategy
Section 7: Analytics and Optimization
Lecture 27 Analytics and Optimization
Section 8: Final Thoughts
Digital Marketers,Entrepreneurs,Freelancers and Solopreneurs,Marketing Professionals
