Journey Mapping To Identify & Fix Customer Pain Points

Journey Mapping To Identify & Fix Customer Pain Points
Published 5/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Mini Masterclass Series – Volume 2

What you’ll learn

Understand Customer Journey Mapping

Map and Analyze End-to-End Journeys

Segment Customers and Create Personas

Spot Pain Points and Find Opportunities

Apply Value Realization Frameworks

Design and Plan High-Impact Interventions

Practice Real-World Application

Visualize the complete customer journey

Map the end-to-end customer journey with clarity and empathy

Identify and prioritize pain points and moments of friction that matter most

Develop targeted interventions that improve customer experience and deliver real business results for both customers and your business

Confidently present and defend your journey and value realization plans

Requirements

No previous experience with journey mapping is required. Whether you’re new to the field or looking to sharpen your expertise, you’ll leave this mini masterclass ready to map, measure, and maximize customer value. Ready to see your business through your customers’ eyes-and turn insight into action? This course is for you!
Description

Overview

Section 1: Introduction

Lecture 1 Course Introduction Video

Section 2: Module 1: Introduction to Customer Journey Mapping

Lecture 2 Module 1: Introduction to Customer Journey Mapping

Lecture 3 Top Main Takeaways for Module 1

Section 3: Module 2: Value Realization Fundamentals

Lecture 4 Module 2: Value Realization Fundamentals

Lecture 5 Top Main Takeaways for Module 2

Section 4: Module 3: Customer Segmentation & Persona Building

Lecture 6 Module 3: Customer Segmentation & Persona Building

Lecture 7 Top Main Takeaways for Module 3

Section 5: Module 4: Analyzing Pain Points & Opportunities

Lecture 8 Module 4: Analyzing Pain Points & Opportunities

Lecture 9 Top Main Takeaways for Module 4

Section 6: Module 5: Outcome-Based Planning & Measurement

Lecture 10 Module 5: Outcome-Based Planning & Measurement

Lecture 11 Top Main Takeaways for Module 5

Section 7: Course Wrap-Up & Next Steps

Lecture 12 Module 6: Course Wrap-Up & Next Steps

Customer Experience (CX) Professionals: Looking to deepen your journey mapping skills and deliver measurable value.,Service, Operations, and Frontline Leaders: Wanting to improve customer satisfaction and streamline service delivery.,Product Managers, Marketers, and Project Leads: Seeking to design better products, campaigns, and processes that resonate with real customer needs.,Business Analysts, Consultants, and Strategists: Tasked with aligning customer experience initiatives to business goals and demonstrating results.,Anyone Involved in Customer-Facing Roles: From hospitality and retail to tech and healthcare-if you care about your customers’ experience, this course will give you the tools and confidence to make a difference.