A holistic approach to innovation, connection, and problem-solving that has no expiration date.
From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you:How to find and leverage the story in every situation. How to use story as a tool for positive social impact. How to craft your story in order to leave a lasting legacy. If there’s one thing that will remain true-despite all the transformations we experience in business, culture, and innovation-it’s the importance of story. Why? Because story is the original algorithm, the true universal language. And it’s one of the most important tools we, as humans, have.
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