Local Seo Basics: How To Get More Customers Near You

Local Seo Basics: How To Get More Customers Near You
Published 3/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Learn how to rank your business higher in local search results!

What you’ll learn

Understand the basics of Local SEO and its importance

Set up and optimize a Google My Business listing effectively

Conduct keyword research specific to your local area

Create consistent, high-quality business listings across platforms

Build citations and backlinks from reputable sources

Optimize website content for better local search visibility

Encourage positive reviews and manage online reputation

Requirements

Basic understanding of internet usage

Access to Google My Business account

Description

Overview

Section 1: Section 1: Introduction to Local SEO

Lecture 1 1.1: What is Local SEO?

Lecture 2 1.2: Why Does Local SEO Matter for Your Business?

Section 2: Section 2: Understanding Google My Business (GMB)

Lecture 3 2.1: How GMB Affects Your Local SEO Strategy
Lecture 4 2.2: Setting Up and Optimizing Your GMB Listing

Section 3: Section 3: Keyword Research for Local Businesses

Lecture 5 3.1: Identifying Relevant Keywords for Local Search

Lecture 6 3.2: Using Google’s Autocomplete to Discover More Keywords

Section 4: Section 4: Creating High-Quality Business Listings

Lecture 7 4.1: Completing and Verifying Your Business Information Across Platforms

Lecture 8 4.2: Ensuring Consistency in Business Name, Address, Phone Number (NAP)

Section 5: Section 5: Building Local Citations and Backlinks

Lecture 9 5.1: Discovering Citation Sources for Your Business

Lecture 10 5.2: Leveraging Local Directories to Enhance SEO

Section 6: Section 6: Optimizing Website Content for Local Search

Lecture 11 6.1: Writing Compelling Meta Descriptions with Location Keywords

Lecture 12 6.2: Creating Location-Specific Pages on Your Website

Section 7: Section 7: Improving Customer Reviews and Ratings

Lecture 13 7.1: Encouraging Happy Customers to Leave Reviews

Lecture 14 7.2: Responding to Reviews and Managing Online Reputation

Section 8: Section 8: Utilizing Google Maps for Local SEO

Lecture 15 8.1: Claiming Your Business on Google Maps

Lecture 16 8.2: Adding Photos and Descriptions to Enhance Visibility

Section 9: Section 9: Measuring the Success of Your Local SEO Efforts

Lecture 17 9.1: Tracking Keyword Rankings and Website Traffic

Lecture 18 9.2: Monitoring Conversion Rates from Online to In-Store Visits