Local Seo For Small Businesses: Get Found & Grow

Local Seo For Small Businesses: Get Found & Grow
Published 3/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Learn how to optimize your online presence for local customers

What you’ll learn

Understand the basics of Local Search Engine Optimization and its importance.

Create and optimize a Google My Business listing to improve online visibility.

Conduct keyword research specific to your local area to attract more customers.

Apply on-page SEO techniques such as optimizing title tags, meta descriptions, and website content for better search rankings.

Build high-quality backlinks and citations to increase your website’s authority in the eyes of search engines.

Manage online reviews effectively by encouraging positive feedback and addressing negative reviews professionally.

Requirements

Basic understanding of how websites work

Description

Overview

Section 1: Section 1: Introduction to Local SEO

Lecture 1 1.1: What is Local SEO?

Lecture 2 1.2: Why Local SEO Matters for Small Businesses

Section 2: Section 2: Understanding Google My Business (GMB)

Lecture 3 2.1: Creating a Google My Business Listing

Lecture 4 2.2: Optimizing Your GMB Profile

Section 3: Section 3: Keyword Research for Local SEO

Lecture 5 3.1: Identifying Local Keywords

Lecture 6 3.2: Using Keywords to Attract Local Customers

Section 4: Section 4: On-Page SEO Essentials

Lecture 7 4.1: Title Tags and Meta Descriptions

Lecture 8 4.2: Optimizing Your Website Content Locally

Section 5: Section 5: Building High-Quality Backlinks

Lecture 9 5.1: Strategies for Acquiring Local Links

Lecture 10 5.2: Utilizing Citations to Build Authority

Section 6: Section 6: NAP Consistency Across the Web

Lecture 11 6.1: What is NAP and Why It’s Important

Lecture 12 6.2: Maintaining NAP Accuracy in Directories

Section 7: Section 7: Managing Online Reviews

Lecture 13 7.1: Encouraging Positive Reviews from Customers

Lecture 14 7.2: Handling Negative Reviews Professionally

Section 8: Section 8: Local Content Marketing Strategies

Lecture 16 8.2: Utilizing Social Media for Local Engagement

Section 9: Section 9: Measuring Your Local SEO Success

Lecture 17 9.1: Key Performance Indicators (KPIs)

Lecture 18 9.2: Using Analytics to Track Growth

Small business owners looking to increase local customer attraction,Local SEO professionals wanting to expand their expertise in this niche area,Digital marketers interested in learning about optimizing websites for local search engines,Entrepreneurs who want to improve their online presence and attract more customers