Lynda – Personal Branding on Social Media (2016)

Everyone-CEOs, business owners, entrepreneurs, authors, professionals, and job seekers-needs a strong personal brand. In today’s online environment, a personal brand is more than a clever tagline, pithy elevator speech, and professional profile pic. Instead, a deeper, more developed, and consistent narrative is required across multiple social media sites.

This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites-LinkedIn, Facebook, Twitter, and Pinterest-and how to use them for career advancement and networking.

Topics include:
Developing a personal branding mindset
Adding a good photo, profile, and background to social media sites
Using LinkedIn for personal branding
Expanding your Twitter reach
Creating virtual events on Facebook
Curating pins on Pinterest