Market Research & Competitive Analysis Executive Certificate

Market Research & Competitive Analysis Executive Certificate
Published 3/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Identifying Market Gaps, Understanding Customer Pain Points, and Developing a Strategic Edge in Digital Marketing

What you’ll learn

Understanding Market Pains & Strategic Positioning

Deep Customer Research & Market Sophistication

Digital Tools for Market Validation & Customer Profiling

Market Research Mistakes & Strategic Pivots

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description

Overview

Section 1: Introduction

Lecture 1 Onboarding to learning process

Section 2: Market Research & Competitive Analysis

Lecture 2 Understanding Market Pains & Strategic Positioning

Lecture 3 Deep Customer Research & Market Sophistication

Lecture 4 Digital Tools for Market Validation & Customer Profiling

Lecture 5 Market Research Mistakes & Strategic Pivots

Lecture 7 Congratulations with finishing from MTF

No special requirements. A course for anyone who wants to build career in Market Research & Competitive Analysis