Mba-Level Innovative Strategic Marketing

Mba-Level Innovative Strategic Marketing
Published 5/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Strategic Marketing Masterclass: Build Brands that Win

What you’ll learn

Define Innovative Strategic Marketing

Identify the Marketing Mix

Introduce the concept of Unique Selling Proposition

Introduce the Business Canvas Model

Learn Marketing Planning

Identify Target Customers

Create Customer Value

Create Collaborator Value

Manage the Offering

Manage the Brand

Integrated Marketing Communications

Distribution Strategy
Gaining and Defending Market Position

Manage Sales

Digital Marketing Strategies

Requirements

None

Description

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Planning

Lecture 2 Marketing Planning

Section 3: Identifying Target Customers

Lecture 3 Identifying Target Customers

Section 4: Creating Customer Value

Lecture 4 Creating Customer Value

Section 5: Creating Collaborator Value

Lecture 5 Creating Collaborator Value

Section 6: Managing the Offering

Lecture 6 Managing the Offering

Section 7: Managing the Brand

Lecture 7 Managing the Brand

Section 8: Integrated Marketing Communications

Lecture 8 Integrated Marketing Communications

Section 9: Distribution Strategy
Lecture 9 Distribution Strategy
Section 10: Gaining and Defending Market Position

Lecture 10 Gaining and Defending Market Position

Section 11: Managing Sales

Lecture 11 Managing Sales

Section 12: Digital Marketing Strategies

Lecture 12 Digital Marketing Strategies

Marketing Professionals, Digital Marketing Experts, Marketing Students, Marketing Practitioners, Marketing Strategists