Personal Branding For Business & Career (W/ Linkedin & Ai)

Personal Branding For Business & Career (W/ Linkedin & Ai)
Published 3/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Create Your Personal Brand | Personal Branding Guide for LinkedIn | AI-Powered Content Creation Tools

What you’ll learn

Understand the fundamentals of personal branding

Developing a unique brand identity

Creation of a holistic brand strategy
Effective marketing of your personal brand

Requirements

Course is suitable for beginners

No prior knowledge necessary

No specific expertise required

Description

Overview

Section 1: Welcome and Introduction

Lecture 1 Introduction

Lecture 2 What are You Going to Learn in This Course?

Lecture 3 Handout and tips for conducting the course

Section 2: What is Personal Branding? And What is it Not?

Lecture 4 What is Personal Branding? And What is it Not?

Lecture 5 Why People Struggle Creating Their Personal Brand and How to Fix That

Lecture 6 What is Your Personal Brand Story? This is Cindy’s Story!

Section 3: The Importance of a Personal Brand for Professional Success

Lecture 7 The Importance of a Personal Brand for Professional Success

Section 4: Create your Brand Identity

Lecture 8 The 5 Core Elements of a Personal Brand

Lecture 9 #1 Getting to Know Yourself – Your Vision, Goal, Purpose & Use Cases

Lecture 10 Brief: Personal Brand as a Corporate Influencer

Lecture 11 #1 Getting to Know Yourself – Your Skills, Experience, Values & Unfair Advantage

Lecture 12 #2 Identification of Your Target Groups – Who Do You Want to Reach?

Lecture 13 #3 Your Key Message: What Do You Want to Say? What Do You Want to Talk About?

Lecture 14 #4 Your Brand Voice – How You Say What You Say

Lecture 15 #4 Design Elements – Designing Your Look (Online and as a Real Person)

Lecture 16 #5 Your Brand Core – What Do You Stand For? How Do You Want to be Perceived?

Lecture 17 Your Personal Branding Statement

Lecture 18 Your Personal Branding Pitch

Section 5: Strengthen your Personal Branding Mindset

Lecture 19 To Strengthen your Personal Branding Mindset is Important for Everybody

Lecture 20 The Fear of Visibility

Lecture 21 I have Nothing to Tell

Lecture 22 Everything has Already been Said

Section 6: Develop a Content and Communication Strategy
Lecture 23 Now it’s Time to Develop a Content and Communication Strategy
Lecture 24 Slip Into the Role of a Content Creator

Lecture 25 What to Create Content About – The Catalogue of Themes

Lecture 26 From What Angle to Create Content – Content Methods

Lecture 27 In Which Style to Create Content – Content Styles

Lecture 28 The Power of Your Personal Story

Lecture 29 Let’s Create Your Personal Brand on LinkedIn

Lecture 30 Best Practice: Setting up your LinkedIn Profile

Lecture 31 Best Practice: Building connections on LinkedIn

Lecture 32 Best Practice: Creating content & posting on LinkedIn

Lecture 33 Content Creation mit ChatGPT

Lecture 35 Example video that we have just created with Lumen5

Section 9: The End of the Course

Lecture 36 Congratulations

Career-oriented professionals who want to increase their market value,Self-employed people and entrepreneurs who want to advertise themselves and their company,Professionals who want to better prepare for current or future application processes,For all those who want to optimize their external image