Product Marketing: Go To Market Strategy

Product Marketing: Go To Market Strategy
Published 10/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Product Management and Development. Product Life-cycle, Metrics, Performance. Product Marketing. Go to Market Strategy.
What you’ll learn

Introduction to Product Development and Management

Idea Generation and Concept Development

Product Design and Prototyping

Product Testing and Validation

Product Launch and Commercialisation

Product Life-cycle Management

Agile Product Development

Product Metrics and Performance Measurement

Case Studies and Best Practices

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description

Overview

Section 1: Introduction

Lecture 1 Onboarding to learning process

Lecture 2 Welcome to MTF

Section 2: Product Management and Development

Lecture 3 Course Presentation and objectives

Lecture 4 Course Presentation

Lecture 5 Module 1 Introduction to Product Development and Management

Lecture 6 Module 2 Idea Generation and Concept Development

Lecture 7 Module 3 Product Design and Prototyping

Lecture 8 Module 4 Product Testing and Validation

Lecture 9 Module 5 Product Launch and Commercialisation

Lecture 10 Module 6 Product Life-cycle Management

Lecture 11 Module 7 Agile Product Development

Lecture 12 Module 8 Product Metrics and Performance Measurement

Lecture 13 PDM_Module 9 Case Studies and Best Practices

Lecture 14 Next Steps

Section 3: Go to Market Strategy
Lecture 15 Foundations of Go-to-Market Strategy
Lecture 16 Market Analysis and Competitive Landscape

Lecture 17 Defining Your Value Proposition and Positioning

Lecture 18 Pricing Strategies for Optimal Market Penetration

Lecture 19 Building a Powerful Marketing Mix

Lecture 20 Launch Planning and Execution

Lecture 21 Customer Acquisition and Retention

Lecture 22 Metrics and Analytics for GTM Success

Lecture 23 Post-Launch Optimization and Growth

Lecture 24 Case Studies of Successful GTM Optimization

Lecture 26 Congratulations with finishing from MTF

Lecture 27 Bonus Section: Next Steps