Product Portfolio Management Essentials For Product Managers

Product Portfolio Management Essentials For Product Managers
Published 3/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Master Product Portfolio Strategy, Prioritization, Resource Allocation & Lifecycle Management
What you’ll learn

Discover the core principles that distinguish product portfolio management from single-product oversight.

Explore frameworks like the BCG Matrix, RICE, and MoSCoW to evaluate and prioritize multiple products effectively.

Master techniques for aligning strategic goals with resource allocation, including budget, time, and talent.

Evaluate market potential and product performance to identify both opportunities and risks across your portfolio.

Develop clear success metrics for measuring and optimizing overall portfolio health and return on investment.

Implement data-driven decision-making to continuously refine product offerings based on market feedback.

Manage product lifecycles from launch to retirement, including strategies to handle cannibalization and competition.

Build a sustainable portfolio management framework that adapts to evolving customer needs and market trends.

Requirements

Description

Overview

Section 1: Introduction

Lecture 1 What is Product Portfolio Management and How It Differs from Product Management

Lecture 2 Benefits of adopting a Product Portfolio Perspective

Lecture 3 Key Concepts in Portfolio Management

Section 2: Lifecycle Management

Lecture 4 Product Life cycle: Introduction

Lecture 5 Product Life Cycle: Example

Lecture 6 Identifying Product Life Cycle Stage

Lecture 7 Product Life Cycle: Challenges

Lecture 8 Product Life Cycle: Key Takeaways