Retail Management 101

Retail Management 101
Published 1/2025
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

A Beginners Course in Retailing, Retail Business Strategy and Retail Pricing
What you’ll learn

Get a basic and a minimal understanding of retailing and retail management along with current trends of retailing.

Obtain basic concepts of store merchandising and learn about store design and store layout for retailing purposes.

Learn consumer behavior, sales marketing and strategies for Retail Business.

Know about retailing; applicable in Brick-and-Mortar Stores, E-commerce, and many more.

Understand how to satisfy retail customers by providing efficient customer service.

Requirements

Anyone can be benefitted from this course. This is an introductory course on retailing. So, no previous knowledge required. However, a basic computer knowledge will be useful.

Description

Overview

Section 1: Introduction to Retail Management

Lecture 1 What is Retailing

Lecture 2 What is Retail Management

Lecture 3 Current trends in Retail Management

Lecture 4 Career opportunities in retail management

Section 2: Retail Strategy and Planning
Lecture 5 Introduction to the Module

Lecture 6 What is Retail Strategy and Planning
Lecture 7 Situational Analysis

Lecture 8 Objectives

Lecture 9 Identification of Consumers

Lecture 10 Control

Section 3: Retail Pricing and Merchandising

Lecture 11 Intro to Module

Lecture 12 Retail Pricing

Lecture 13 Retail Elasticity

Lecture 14 Pricing Objectives & Methods

Lecture 15 Markup & Margin Calculations

Lecture 16 Pricing Optimization & Dynamic Pricing

Lecture 17 Visual merchandising and store layout

Lecture 18 Visual merchandising

Store Manager,Assistant Store Manager,Retail Buyer,Merchandising Manager,Sales Manager,E-commerce Manager,Marketing Manager,Customer Service Manager,Student of Retailing,Anyone