The Art of Investing: Lessons from History’s Greatest Traders

Jesse Livermore: A legendary speculator in the “wild west” era of Wall Street, Livermore shorted the market-bet that stock prices would fall-in advance of the 1907 and 1929 panics, earning a fortune. But he lost big and met a tragic fate when he failed to follow his own rigorous trading rules, which are still influential today.
Warren Buffet: Arguably the world’s most famous investor-also one of the richest-Buffet made billions by seeking out high-quality companies selling at a discount, a strategy known as value investing. Unlike the short-term speculation of Jesse Livermore, Buffet ‘s approach sees stock as ownership of a business over the long haul.
Jack Bogle: Bogle’s brainstorm was index funds-low-fee mutual funds that track different markets without active managing. The idea was considered laughable and even un-American. But his company, the Vanguard Group, revolutionized investing with the ultimate “set it and forget it” financial instruments.
Aside from being fascinating entrepreneurs, these great investors provide a window into the workings of financial markets, which are a key element of global economic growth. And their histories are not just about amassing wealth, since many of them have inspiring personal success stories as well. For example, preeminent trader Linda Bradford Raschke graduated from college in 1980 with a double major in economics and music composition. As a woman trying to enter a male-dominated industry, and a music major to boot, she was turned down by every brokerage firm where she applied. But she persisted and eventually founded a spectacularly successful hedge fund. In an interesting twist, she credits her musical training with nurturing her unusual ability to see patterns in markets.

Your guide through these fascinating stories is award-winning Professor John M. Longo of Rutgers University Business School, ranked by the Wall Street Journal as one of the nation’s top business programs. In addition to his teaching duties, Professor Longo is chief investment officer and portfolio manager for Beacon Trust, with $2.5 billion under management.

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