The Complete Market Research Bootcamp For 2023
Published 6/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Don’t just learn, but MASTER core research methodologies, and learn how to leverage AI to supercharge how you work!
What you’ll learn
Understand the different market research methodologies
Learn the benefits and trade-offs of the different methodologies
Understand when and how you should be applying different methodologies
Apply a framework to guide you through your market research project
Learn about qualitative methods such as interviews, focus groups and ethnography
Learn about quantitative methods such as surveys and social media monitoring
Acquire essential project management skills to effectively manage your research projects
Learn how to use generative AI tools to aid and augment your work
Requirements
No experience needed – but some knowledge of basic functions in Excel or Google Sheets will help
No paid software required – I teach you how to do everything with Excel / Google Sheets or free software
Description
Overview
Section 1: Introduction
Lecture 1 About the instructor
Lecture 2 About the course
Section 2: Market Research Unpacked
Lecture 3 Why market research?
Lecture 4 Types of market research
Lecture 5 Market research focus areas
Lecture 6 Market research methodology
Section 3: Market Research Framework
Lecture 8 Market research framework
Lecture 9 The market research brief
Lecture 10 Unpacking your research objective
Lecture 11 Market research and project management
Section 4: Secondary Research
Lecture 12 Secondary research overview
Lecture 13 Essential data sources for secondary research
Lecture 14 How to use Google trends
Lecture 15 How to use Google keyword planner
Lecture 17 Using AI to summarize long form content
Lecture 18 Competitor analysis
Lecture 21 Using AI to create a slides presentation
Section 5: Primary Research Overview
Lecture 22 Types of primary
Lecture 23 Outsourcing vs DIY
Section 6: Primary Research – Qualitative
Lecture 25 Qualitative methods overview
Lecture 26 Downloadable Resources for Qualitative Methods
Lecture 27 In-depth Interviews (IDI)
Lecture 28 Focus groups
Lecture 29 Shopalong
Lecture 30 Ethnography
Lecture 31 Analyzing qualitative data
Lecture 34 Using AI to analyze qualitative data
Section 7: Primary Research – Quantitative
Lecture 35 Quantitative methods overview
Lecture 36 Downloadable Resources for Quantitative Methods
Lecture 37 Online surveys
Lecture 38 Programming a survey
Lecture 39 Analyzing survey data
Lecture 40 Survey data cleaning
Lecture 41 Using AI with online surveys
Lecture 44 Social media monitoring
Lecture 45 Demo of social media monitoring tool
Lecture 46 A/ B Testing
Lecture 47 Calculating statistical significance for an A/B test
Lecture 50 Other quantitative methods
Section 8: Course Wrap-up
Lecture 51 Course recap and congrats!
Marketers and Communications / PR specialists,Product managers,Analysts,Entrepreneurs,Anyone interested in a career in research or data analytics,Anyone keen to improve their data literacy
