Understanding Advertising In A Liberalized Economy
Published 10/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Unlock the secrets of effective advertising and its profound impact on the economy in a liberalized market
What you’ll learn
Fundamentals of Advertising: Understand the key principles and concepts of advertising, including its purpose, functions, and evolution within.
Regulatory Framework: Gain insights into the policies governing advertising, such as the Foreign Exchange Regulation Act.
Advertising Measures: Learn about allied measures that support advertising strategies, and analyze different consumer buying patterns and behaviors.
Post-Liberalization Effects: Examine the changes in advertising practices post-liberalization and how these changes affect the advertising landscape.
Critical Analysis: Develop the ability to critically assess the benefits and drawbacks of advertising, including its influence on the economy and society.
Practical Applications: Gain practical knowledge and skills that can be applied in marketing and advertising careers.
Requirements
Description
Overview
Section 1: Introduction
Lecture 1 Introduction to advertising and liberalisation
Section 2: Policies related to advertising
Lecture 2 Foreign Exchange Regulation Act
Lecture 3 Liberalisation and its changes
Section 3: Measures for Advertising
Lecture 4 Learning about Allied Measures
Lecture 5 Different allied measures
Lecture 6 Buying Pattern Behavior
Section 4: Role & Impact of Advertising
Lecture 7 Role of Advertising
Lecture 8 Post Liberalization
Lecture 9 Effects of Advertising
Lecture 10 Continuation of effects of advertising
Lecture 11 Benefits of Advertising
Lecture 12 Continuation of benefits of advertising
Lecture 13 Influence on Economy
Marketing Professionals: Individuals working in marketing or advertising roles who want to enhance their understanding of how liberalization affects advertising strategies and consumer behavior.,Business Students: Undergraduate and graduate students pursuing degrees in business, marketing, or communications, looking to gain insights into the relationship between advertising and economic policies.,Entrepreneurs and Small Business Owners: Entrepreneurs interested in learning how advertising can be leveraged in a liberalized market to effectively reach and engage consumers.,Advertising Practitioners: Professionals in the advertising industry, including copywriters, brand managers, and media planners, who seek to understand the broader economic context of their work.,Policy Makers and Analysts: Individuals involved in policy-making or analysis, who wish to understand the implications of advertising regulations and liberalization on the economy and consumer welfare.
